Making a good argument for Global Warming: What the marketers already know!
Many academics, just like marketers, often know that it is very difficult to sell a new idea, a new research finding, a new product, or a very controversial observation to varied audiences. And with this comes what the advertizing executives have completely pinned down: You need to market your idea or product with the fervor of total commitment and unwavering consistency. That is the only way to win a war of ideas. Anything less, is often short of success. Ask Procter and Gamble, search Microsoft, talk to Amazon.com, beat it out of Boeing, all these companies will tell you, you have to market your ideas, no matter how good your ideas are, if not well marketed, you will be disappointed and your stakeholders will remain unsatisfied. Instead of debates, town-hall type of smooching about global warming, the US Environmental Protection Agency must be getting the marketing of global warming impact on climate, human and animal life on a road show and media blitz and advertisements all over the nation. Yes, doing it in the first two cities is a good idea, but a better one, is to get the professionals to do the marketing with concrete knowledge and scientific findings packaged to address the concerns of the skeptics. We can do it, if we convinced the former Soviet Union with their oligarchy and tight fisted iron-strong men to break down their dilapidated political structure of communism, we sure can convince our friends and neighbors, to see what is rather obvious: Our weather is gone erratic and we need to know why!