As the President’s 2012 campaign strategy evolves, it seems his campaign team is fast realizing that he has to hold on to his loyal base, some of whom are today wondering where his message of hope, that was as brilliant and crystal clear in the 2008 campaign, has been? Where is the message of hope for black youths, single-female black heads of households and new graduates of historical black colleges without a job? Where is the hope in the black families loosing many of their homes to foreclosures? Can anyone truly paper-over or sing ‘kumba-yah’ over tight credits for thousands of small-businesses ran by blacks? Who can keep matching on, when elderly retired blacks are loosing their retirement savings in troves and many of them, kicked out of retirement homes because they cannot afford the expenses of daily living? These are issues of concern to many Americans and one they all want their President to deliver on.